Research On The Real Estate Enterprise Social Responsibility Based On The Stakeholder Theory

In recent years, with the rapid development of national economy, the real estateindustry has played an irreplaceable role in stimulating the national economic growth,promoting the adjustment of industrial structure, and improving the housing conditionof urban residents and placement employment. However, problems such as high prices,lack of credit of some enterprises and information asymmetry have severely obstructedthe steady growth of real estate industry, and disturbed the healthy and orderlyeconomic order of home market. So all sectors of society appeal to real estateenterprises to be conscience and bear its responsibilities for society. Enterprise socialresponsibility was put forward by British scholar Olliven Shelton in1920s, during hisvisit to United States, against the environmental and social problems such as pollutionand rising of crime brought by industrialization, which argued that social responsibilitywas the moral responsibility an enterprise must undertake for the various groups insideand outside the industry in pursuit of interests. With the development of society,enterprise social responsibility and its related theory become rich and mature, whoseconnotation and scope are also constantly expanding, developing from a single moralone to a comprehensive one combined with economic, legal, ethical, charity and so on,from being only responsible for the internal stakeholders to responsible for all internaland external stakeholders. In a word, it builds a bridge for the study of the real estateenterprise social responsibility, and lays a solid theoretical basis.On the basis of carding, analyzing and summarizing on relevant literatures homeand abroad, this paper clarified the scope and content of enterprise social responsibility,combined with the era background and the particularity of real estate industry, andbuilt the evaluation index system which combined the financial and non-financialindexes for of real estate enterprises in China, considering the principles ofrepresentativeness, scientificity and predictability.3-year financial indexes for socialresponsibility of35listed real estate enterprises were studied by using the method offactor analysis; the current real estate enterprise social responsibility fulfillment anddevelopment trend were achieved; some corresponding feasible Suggestions to promotethe development of real estate enterprise social responsibility in China were putforward.