Study Of Meiling National Scenic Area Tourism Development Based On SWOT Analysis

As the Nanchang City Garden, with the improvement of Nanchang city tourism development and economic growth, the income level of residents, the tourism industry of Meiling National level scenic spots had developed in recent years, but because of the narrow tourist market scope, less popularity, the development is slow and has no major breakthrough.This article analyzes the development of Meiling tourism industry’s advantages and disadvantages, opportunities and challenges based on SWOT analysis.Advantages are mainly embodied in Meiling its rich natural landscape profound cultures, densely wooded, high degree of tourism cluster, enjoying Nanchang City Garden position title;Disadvantage is mainly reflected in the unapparent of characteristics of the tourist attractions, low tourism product development level,imperfection of the tourism infrastructure services, poor internal management of the scenic area;Opportunities are mainly embodied in increasing improvement of Meiling traffic accessibility, reinforce of the government attachment to the tourism,favorable measures Nanchang introduced, Nanchang Wanli District travel arbitration court;Challenges are mainly embodied in the strong substitutability by other attractions in the province, few traffic signs leading to the scenic spots. Uncoordinated scenic surrounding construction, low scenic marketing level.Finally, according to the analysis results, combined with the relevant theories of tourism development, This article promotes the further development of Meiling overall strategy of tourism development.Strengthen geological landscape genetic research, carry out science education in the new situation; dig the cultural connotations of the scenic area, and carry out new forms of marketing mode; innovate management system for more financial input; improve infrastructure service based on humanized principles; tourist area surrounding residents are encouraged to actively participate in tourism development and management of maintenance; create brand to enter the ranks of the excellent tourist attractions; vigorously develop the holiday weekend; create mechanism scenic area tourism development and management implementation countermeasures and feedback.The research in this paper provides a reference for the implementation of differentiated macro control in Jiangxi province.