Study On The Competitive Strategy Of TY Cement Company Of Xinjiang

TY Xinjiang Cement Corporation( "TY cement") is the last part of circular economy industrial chain of Xinjiang TY Group Co., Ltd., now has seven cement production line, a wet carbide slag production lines and six new dry cement carbide slag and waste residue production lines, the main raw material carbide slag, fly ash, slag, sulfuric acid residue, lime powder, citric acid slag, copper slag, calcium carbide furnace dust received, coal and other industrial waste are derived from TY various industries within the Group.TY cement always adhere to the development of circular economy concept, follow the "reduction, resource recovery, re-use" principle, waste utilization rate of 82.5%. The company is the first 100% substitution of calcium carbide slag cement production resources of enterprises, with five patents in carbide slag and industrial waste whole areas of the production of cement, is the most comprehensive competitiveness of Xinjiang’s cement business, in the northern regional market on in a dominant position. But the past two years by the downward pressure on the economy and a serious surplus of cement production capacity in Xinjiang affected drastic economic downturn, in order to maintain a competitive advantage TY cement in the northern, while increasing its profitability, the need to re-examine the competitive market environment, formulate future development of new competitive business strategy, so that companies can seize the opportunity to create a new chapter.This article first introduces the topic of this article purpose, significance of the topic, literature review, research status, research methods, research content, research framework. Then the theory of competitive strategy were reviewed and evaluated. In this paper, the research object TY cement, cement-based TY circular economy industrial chain, the use of industrial waste residue to produce cement this innovative business model, which has a leading and exemplary effect, it is a typical representative of the cement industry. In this paper, strategic research competition for TY cement, the more comprehensive analysis of the company’s basic situation, systematic study of the company’s internal environment, external environment and its development trend, the company’s overall development strategy has been portrayed overall This paper focuses on the use of this strategy SW0 T model selection tool, the company faced the Strengths of(S), weaknesses(W), opportunities(O), threats(T), etc. were fully integrated summarize, compare, and then the choice of using the integration of the company’s competitive strategy theory is analyzed, Then use Potter’s three major strategic theory to analyze the choice of the company’s competitive strategy, and finally clear the company’s competitive strategy is: mainly the implementation of differentiation strategy combined with the cost leadership strategy.