| Gold is the global strategic resource, is significant in ensuring the security of national economy, finance. In 2013, with America steady economic improvement, the Fed reduced $100 billion QE scale, global gold price down more sharply, ending 12 years of continuous price of gold market. Compared to 2013 full year gold highest price and lowest price, fell more than 40%. In the background of the current gold industry down turn, how to develop the enterprise development strategy, maintain and enhance the competition ability and the profit ability, so the king company stable development in the crisis, it is imperative.This paper from the analysis of strategic management theory to start, from the present situation of development strategy too gold company and the analysis of its existing problems starting with PEST tool to analyze the external macro environment, and then from the organization, resources, technology, personnel quality and other aspects of comprehensive analysis too gold internal environment, and then takes SWOT as the basic analysis frame, in-depth analysis the company faced with the internal and external situation. Based on the above comprehensive analysis of internal and external environment, the paper from the several aspects of strategic thinking, strategic target, strategic direction and strategic planning of key projects, presents too gold company has strong operational strategy implementation plan. Overall, the paper think too gold company should adopt aggressive strategy, from the operational level that can implement geological exploration first, low cost operation, such as gold are diversified, talent strategy and technology innovation strategy and so on five directions. At the same time, seven key strategy projects are put forward to give a solid support for the company strategy implementation and operation, such as "gold resources congress battle, the optimization of five rate, improve smelting ore dressing technology innovation, management improvement, comprehensive utilization of waste slag, tailings feldspar new comprehensive recovery". It will play a strong practical maneuverability. As the implementation of the strategy of backing paper from the emancipation of the mind, break through the limited resources, strengthen seven aspects operation ability, strengthen the innovation of science and technology, strict cost control, strengthen human resources development and construction of information puts forward strategic safeguard measures. Finally, the conclusion of.Through the research, the thesis argues that too gold company should stick to the basic production and cost advantages, at the same time to seize the development opportunity, aggressive development strategy, can keep the competitive momentum in the increasingly fierce competition in gold industry. To provide reference for the development strategy of the expectation of this too gold company and engaged in gold mining development operation company.Based on the above, the company should stick to the basic competitive advantage and seize external growth opportunities,to take aggressive development strategy,to be able to maintain a competitive advantage in the fierce competition in the gold industry. Papers by the company’s development strategy,to provide a reference for the development of the company’s competitive strategy formulation and engaged in gold mining companies. |
