| Light asset management is a kind of "low" financial investment "small" assets, "light" form of assets, "heavy" knowledge use "high" investment benefit the development of business models. Our real estate industry in recent years there have been a number of cases of application of asset-light operations, the real estate industry in the whole environment of poor background, light asset management direction to become the real estate industry to seek development and transformation. The real estate industry is a typical capital-intensive industry, the domestic real estate business operations in the past they use asset-heavy business model, real estate development enterprises great profits, but several real estate companies into financial difficulties in recent years, cases have emerged, showing our real estate industry the main problem faced by the most prominent financial pressure. In addition, I present our real estate industry is facing a very high pressure on the stock, industry overproduction cause existing housing stock in the short term will be difficult to digest. Thus, in the real estate industry’s most difficult background, how the real estate business should be operating risk diversification, sustained business? Future profit model and how?W Real estate company is China’s real estate industry more outstanding enterprises, but also in the degree of decline in the economy of the real estate industry background were the first asset light operating companies, raised its asset-light business strategy in the year 2013, and begun to implement. Year 2015, its asset-light business strategy has achieved initial success, the more successful strategic transformation. For this reason this paper W real estate company, for example, to study and evaluate the effectiveness of its asset-light operations.Studies have shown that, W is a real estate company under our asset-light operations, W real estate company not only makes its own brand output effect is obvious, but also significantly reduce the business risks and operational costs, enhance the stability of cash flow, is more successful real estate industry business transformation stories. Found that successful risk financing structure will be dispersed W real estate companies, and long-term debt by a significant reduction in the cost of the asset-light W Operational Analysis of real estate companies.According to real estate companies on the W light asset management case studies and analysis, mining development behind its successful transformation more deep-seated reasons,we should also reflect on the problem,but also of other real estate can learn valuable lessons. |
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