Research On The Current Situation And Development Strategy Of Thai SPA Industry In China

In recent years, SPA industry has overcome the preliminary development period and gone into the high-end market in the world. Thai’s SPA industry is very famous on the earth. A large number of tourists who visit Thailand would like to enjoy the SPA service. In 21 th century, the Thai’s SPA industry begins to go out of Thailand and becomes much more international. Because of good economical development, Chinese SPA consume market is quite large. Thus, Thai’s SPA industry goes to China mainland. Furthermore, China tries to make Thai’s SPA as an important service trade and gives Thai’s SPA a huge development space. These facts provide a firm foundation for Thai’s SPA industry survives in China.This paper firstly concludes many papers on SPA, and provides a good idea for this research. Furthermore, the paper introduces the current development of Thai’s SPA industry in China, especially in some cities such as Beijing, Shanghai and Guangzhou. The paper also analyses the development of other countries’ SPA industry in China, such as Korea, Indonesia and Japan. Then, the author analyses many aspects of Thai’s SPA industry by the method of SWOT, such as strengthen, weakness, opportunity and threaten. At last, the paper provides some advices to promote the development of Thai’s SPA in China. These measures are reinforcing Thai’s attention on the Chinese market, training the relative employees, perfecting the market strategies and driving Thai’s SPA by the tourism.