Motor Vehicle Business Car Insurance Rate Marketization Reform In China And Coping Strategies

June 1,2015 motor vehicle commercial auto insurance rate market reform in Shandong, Qingdao, Shaanxi, Heilongjiang, Chongqing, Guangxi six regions for pilot. Motor vehicle commercial vehicle insurance rate market reform is the insurance regulatory authorities on the motor vehicle commercial vehicle insurance discount control by the original rigid control and control for the discount space control. Commercial motor vehicle insurance premium by the insurance company in the paper by the reasonable range, according to the market competition and the company their actual business management decide, its ultimate aim is to play the leading role of the market in the allocation of resources。There exist many problems in the old version of the motor vehicle insurance clauses and premium rates itself, not only the insurance company’s own lack of consciousness of initiative innovation and service, pay attention to the transition "price war". And seriously infringed the interests of consumers. For example, the rigid control of price discounts, the social media attention of the high security and low compensation, no responsibility, and other issues, the old rate and terms have been unable to adapt to the development of social economy and consumer demand. In order to effectively solve these problems, the regulatory authorities through continuous exploration, and finally opened the big screen in 2015 of the motor vehicle commercial auto insurance rate market reform.The high and low rates directly determines the insurance company’s competitive position in the market and business results, especially in the commercial motor vehicle insurance premium rate market reform, expand the insurance liability, insurance company to assume the risk has also further expanded. This put forward higher request to the insurance company’s business strategy and premium pricing ability. In the past simple and crude "price war" has not been able to adapt to new environment for the development of the, the insurance company to want to occupy a leading position in the new competition in the market, we must take the initiative to make adjustments, to adapt to the new environment for the development of.After the commercial motor vehicle insurance premium rate market reform, the industry appears the "overall slowdown in auto insurance, profit space is further compressed, part of small and medium-sized insurance company amplitude fluctuations larger" wait for a characteristic. Under the new environment of market competition, management level of insurance companies own fine, the difference will be leading factor to determine the insurance company’s future insurance market competitiveness. And insurance company fine, differentiated management can simply summarized as its business management (implementation of the refinement of management, reduce the additional costs and compensation cost), pricing and risk selection (implementation of differential pricing and risk selection, improving service identification and profitability), product portfolio optimization portfolio of innovative products, for customers to provide differentiated services portfolio), customer service (active and innovative service initiatives, improve comprehensive customer support service capabilities), sales channels (channel integration of existing resources, with the aid of mobile Internet technology, rich sales channels, expand the coverage of the channel).The main contribution of this paper is that the author participated in the market of motor vehicle commercial auto insurance rate in Shandong area, and accumulated valuable first-hand data and regional market management data. These provide important data support for this paper, but also makes the formulation of the response strategy more reasonable and effective, with strong operability.