Supply Chain Management Optimization Of Company P

Since 2014, with China’s economic downward pressure continued to increase, excess manufacturing capacity, the homogenization of products and services, low value-added products became more visiable. Companies are struggling with the severe price war, a large backlog of business inventories, profits drops or even losses.Faced with the rapid changes in the market, fierce competition and the growing consumer demand for diversification, the companies should imrove capacity so as to quickly respond to market demand, shorten the product life cycle, and provide competitive products. The companies should also improve flexibility of the products, continue to lower the total cost of the supply chain, in order to meet the diverse needs of the consumer purposes.In the times of uncertain economic situation, it is far from enough for the enterprise to just "cut" the budget.On the contrary, in order to further improve profit margins, the companies should design, change and integrate the entire supply chain from the global point of view. The continuous optimization of the supply chain management will not only improve the quality of supply chains mode but also helps to guard against market instability and strengthen the companies’ competitive advantage, and then the companies will obtain a long-term and sustainable development.Through the analysis of the datas and operation fact of company P as represetative, the study will sum up common business problems. The study will focus on shoes and apparel indutry, which have significant role in Chinese market with seasonal products produced in short life cycle.Combined with the theoretical research about supply management, the study will summarize the status of the supply chain management of company P, and propose retail transformation such as switching the focus from the terminal to the store and customers.Create the trade as the core operation, to create a whole supply chain control and total supply chain quick response management and control system, breaking the traditional brand research only limited marketing aspect, the traditional supply chain theory of efficiency and cost limitations of the core, from the supply channels and sales channels while the mainland re-examine from the outside, specifications, adjust and optimize their supply chain management, and various aspects such as product planning, product design, process development, bulk production, product distribution, sales channels and feedback are all around it to expand the supply chain, in the process of continuous real-time monitoring information and feedback to see if in line with expectations, so in a timely manner to improve and optimize as much as possible to reduce costs in the supply channels of the supply chain to reduce losses caused by low quality, supply chain, sales channels to achieve as smooth process, with the fastest rate, the lowest cost to provide products and services to meet the rapidly changing needs of consumers, and strengthen the brand through the efficient execution of the supply chain.Planning is the key link in the supply chain management. A data-driven supply chain can avoid blind operation and hastedecision-making. Customer demand is the eternal pursuit enterprises.Enterprises should establish effective system which will enable members to collaborate efficienty in the supply chain management.Through information-basedmeans; the companies can have real-time control over the members of the supply chain, so as to ensure more effective control of product development and sales.Buidling a commodity-centered whole supply chain controland total supply chain quick response management operation system will not only to speed up the members of the supply chain collaboration process, but also greatly improve productivity.