Study On Key Customer Relationship Management Strategy Of D Bank

In this paper, the local bank D bank as the object, the use of the status quo analysis and discussion, the paper puts forward the countermeasures and safeguard measures to improve the level of the relationship management of the large customer,hoping to provide theoretical support and experience for the future survival and development of D bank.The first chapter is the introduction, which describes the research background,theoretical and practical value, domestic and international research status and research methods, etc. The second chapter summarizes the theoretical knowledge of the following research in this paper, which is based on customer value, customer classification, customer relationship management, 3 aspects.In the third chapter, the problem of the D bank is analyzed, based on the situation of the Bank of Jilin Province, and on this basis, the paper analyzes the current situation and problems of the D bank account, including: customer classification,customer management system, customer management strategy 3 aspects.The fourth chapter analyzes the fundamental cause of all kinds of problems:customer classification unrealized market segmentation, the CRM system lack backward function, lack of management strategy.The fifth chapter puts forward the corresponding countermeasure: attaches importance to the building of a customer database and data mining, scientific measurement of large customer lifetime value, for big customers one to one marketing,actively attract and hold big customers, big efforts to reduce the loss of customers.The sixth chapter puts forward the safeguard measures of D bank customer relationship management, including: the large customer relationship management(CRM) to adapt to the strategic level, adjust the organization mechanism, innovation management system platform construction, the use of new media to strengthen interaction.Anyhow, for bank of D, strengthen cooperation with big customers, big customers subject to maintain bank profit contribution, it is the embodiment of its breakthrough in the market a few years in the future, comprehensive strength, the only way to compete with Banks.