Study On Receivable Risk Control Of HD Company

In the global integration, as well as the slowdown in the domestic and international economic environment, China’s enterprises are facing the market environment of competition is more and more serious. In order to survive and develop, enterprises have begun to use a large amount of credit as a marketing tool, the aim is the consolidation of existing customers, develop more new customers, stability and improve product market share. The credit marketing way although the obvious effect to improve the sales income of enterprises, and expand market share, however, credit should accounts receivable risk, but of enterprise assets structure and cash flow management to bring negative effect. In our country, due to the credit legal system environment and cultural environment is not perfect, but also led to the domestic enterprises to increase the risk of accounts receivable, many companies have a certain bad debts. Therefore, it is necessary for domestic enterprises to expand the risk control of accounts receivable. For this purpose, this paper selects the listed companies of Jiangsu Hongda new materials Co., Ltd.(hereinafter referred to as "Hongda new materials", stock code: 002211, referred to as the HD company) as the object of study, expansion should be accounts receivable risk control research. The aim is to provide the research results for the domestic enterprises’ risk control of accounts receivable.This paper uses the theory of risk management and accounts receivable management theory of HD company should be accounts receivable risk management status, financial indexes and HD company accounts receivable risk factors should be analyzed, and on this basis, given the HD company accounts receivable risk control measures for improvement and risk control measures. Through the research on the risk control of HD company, the conclusion is:(1) the risk control of accounts receivable is to establish a perfect risk control and management system.(2) business operators in the marketing management and financial management, should establish appropriate accounts receivable management philosophy.(3) pay attention to the customer’s information management and customer dynamic management.(4) to improve the risk control system of accounts receivable in enterprises.(5) to improve the organizational structure and improve the basic management, to provide protection for the risk control of accounts receivable.