Wen Zhou Marine Ecological Tourism Development

With the improvement of people’s living standards, the gradual rise of the tourism industry, which features the coastal marine eco-tourism is also popular because of its novel mode. Marine eco-tourism has become a key component of the marine economy, marine tourism to boost the role of the marine economy is gradually revealed. The development of the coastal marine tourism industry has been the government’s attention, has become the improvement of the economic structure, strengthen the economic strength of the optimal choice, but inevitable, because of the development strategy of the deviation, destruction, resource over-exploitation of the local ecological environment issues have been appears in urgent need of attention and addressed.Therefore, this article will Wenzhou marine eco-tourism as a research object, combining theoretical knowledge of marine eco-tourism development, a detailed analysis of the history, strategy and the status of the marine ecosystem of Wenzhou tourism industry. On this basis, the author of the industry SWOT analysis, not only pointed out the pros and cons of Wenzhou noted also pointed out the limitations of the deviation and the development strategy of industrial development, combined with the scientific concept of sustainable development of its proposed some practical recommendations.The purpose of this paper is that by recommending strategies Wenzhou marine eco-tourism development, prompted the government to attach importance to the development of tourism, attention to ecological protection. This will contribute to the booming city of Wenzhou marine tourism, but also to follow the principles of sustainable development can be achieved economic and ecological environmental benefits of a win-win situation.