The Visual Elements Of Packaging Design Is Applied To The Research Of Candy

With the development of our country economy and the improvement of material life, the rapid development of food industry makes the candy packaging design has risen from the basic material needs to share the material needs and spiritual culture. 90% of all human knowledge and information are acquired through human vision, visual elements of color, graphics, modelling, the material can bring profound visual memory and strong visual impact. So candy packaging design of visual elements and reasonable use also became a commodity market share of one of the most powerful competitive point. Candy packaging design of visual elements not only to convey the basic information of the products, but also to meet the demand of consumers' visual and psychological expectations, thus achieve the goal of packaging and promotion.At the same time, candy packaging design is becoming more and more standardization,rationalization and diversification, in order to enhance the competitiveness of the brand. In this environment it is necessary to keep up with the development trend of candy packingfield, but also to ensure the rich and varied visual elements, is the significance of this study.