Heilongjiang Diet Culture Brand Cultivation Research

Influence of the cultural industry in the economic development in recent years more and more big, the cultivation of culture brand is more and more attention. After a long period of exploration research, the current focus on the regional culture in the cultivation of culture brand uniqueness and diversity of branding way. Diet culture is an important part of Chinese culture, proportion of China’s top food and beverage brands in the world brand catering and retail than in only 7.7%, far below the international level, this data shows that the Chinese restaurant brand cultivation remains to be improved.As is known to all, there are eight major Chinese cuisines, part of the cuisine brand to develop faster, such as chafing dish in sichuan cuisine. In addition to the "eight regional cuisines" and some influential cuisines, such as longjiang, ji, in Beijing cuisine. Heilongjiang cuisines referred to as "longjiang food to cook mountain height, venison, such as improving, as a rookie in the lives of Chinese cuisine, longjiang dishes with strong north scenery characteristics and unique nutritional value, but there is no brand longjiang food dishes, excellent dishes of summarizing less, caused the people of longjiang food since the long misunderstanding:" longjiang food "is eintopf, four, five Hu, stew is a popular food, lack of high-quality goods, not has its own characteristics. Longjiang food is still not yet formed their own brand, cultivating brand catering operation also makes the longjiang less food catering brand development is extremely slow.Food culture, regional culture, this article through to heilongjiang province and the related research, food and beverage brand visual image shaping theory, and guide the development of longjiang food catering brand vision image creation. Longjiang food catering brand present situation, in this paper, the advantage of the brand cultivation, such as a comprehensive system of research and demonstration, through in-depth study concluded a set of longjiang food meal catering brand visual image shaping methods and principles, model provides the implementation for the longjiang food catering brand visual image, through the longjiang food catering brand visual image shaping, is advantageous to the diet culture inheritance and development of heilongjiang province; Is beneficial to promote the development of related cultural industry; Is conducive to the spread of regional culture; Diet culture, folk arts and crafts in the design process, and the combination of regional culture and design, promote cultural blend.