A Study About The Influence Acted On Fashion Color Trend In Clothing By Economic Factors

The economic base determines superstructure. All derivatives of culture cannot leave the fertile soil of economic development, from the global integration of culture, to the cultural information presented by a costume. Color, as a kind of cultural information presented by clothing to consumers for the first time, to a great extent, affects the consumers' desire to buy,and trend color, as the vane of fashion color, is a key issue which producers and consumers need to focus on. Clothing color is a composite product of the effect which include science and technology, beneficial economy, and beautiful performance,meanwhile the development trend of it both affect the economy as a whole, at the same time, it is influenced by all kinds of macro and micro economic factors,and there are countless ties between these two parts. But at present,researches on the impact of economic factors for clothing fashion color trends is rare in this area.This paper aims to explore economic factors influencing on fashion color trend by doing a lot of relevant historical documents collection, analysis and summary, thus rich related theories and methods of clothing fashion color in the field of study.Hue, as the primary characteristics of color,is the most basic standard to distinguish different color, and CNCSCOLOR is the most authoritative research institution in China,whose annual fashion color is reliable and representative.So exploring hue of annual fashion color published by CNCSCOLOR, then studying the influence of economic factors on the clothing color trends is meaningful. This paper filters factors from the political, economic,cultural, social, science and technology and so on factors, including economic factors which I'm interested in, pretty important annual PANTON color and fashion pioneer leading factors, social stability and development level of science and technology. It explores the development trend of color hue and the correlation between it and various factors by the establishment of regression model, and analysis the implication of annual fashion color hue linking with economicfactors,whose point is analyzing and summarizing the correlation between the stand or fall of the economy and color trend changes in color temperature.This paper's structure is as follows: First chapter is preface, which introduces the paper's research purpose, significance and present situation as well as the summary of related literature;Second chapter is basic concepts and theory, which introduces the definition of color and elements, the meaning of clothing and CNCSCOLOR color system; Third chapter is quantization and forecasting of clothing color, which analyzes the characteristics of the clothing fashion color and predicts the future trend by using the BP neural network model,and tests effectiveness of data used to predict; The fourth chapter explains the influence of economic factors on the clothing color trends, and introduces the theoretical analysis of the influenced mechanism the typical economic factors did on the clothing color trend; The fifth chapter is the empirical analysis of the model from the influence economic factors did on the clothing fashion trend,by comprehensive arrangement of data, assumption and establishment of the model, the selection of variables and analysis and argument of the results, it concluded that effect operated by main economic variables on leading clothing fashion color hue; Chapter 6 is conclusion, which obtains some realistic revelation and advice coming from the model.