Reseach On Modern Zen Style Clothing Characteristics Based On The Consumer's Requirements

With the continuous strengthening of the construction of spiritual civilization,people's cultural identity and spiritual sense of belonging are also rising.Clothing,as a continuation of human culture,plays a more and more important role in our life.At the same time,consumers are more likely to have the spiritual connotation of clothing quality.Zen style clothing as an embodiment of Zen culture clothing type,for today's westernized clothing market is a fresh and elegant aesthetic trend,although there are many kinds of Zen style in clothing market,but Zen style clothing not clearly defined the concept of an unknown phenomenon still exists.First,Based on the evolution of the history of Zen style clothing,through the analysis of the three kinds of Zen clothing types exist in the current society,namely"Monk clothing",Meditation clothing","Zen clothing".Clear Zen style clothing characteristics,and analyze the difference and modern fashion;Secondly,The research of modern Zen style clothing characteristics,established the target consumer demand model,through the quantitative research model to design the questionnaire on "modern Zen style clothing and consumer research",the target consumer group questionnaire.The data were analyzed with SPSS 19 on the recovery of the questionnaire,the 3 factors that influence consumer behavior of Zen style clothing including "behavior intention","emotional preference","style perception".Analysis of the behavior characteristics of the target consumer groups,and choice of high consumer groups listed in the brand,Innerpeace,Yancha,Exception,Yohji Yamamoto 4 brands on the case;Finally,through the case analysis of the clothing brand,put forward from the "shape" and "emotional expression" two aspects of modern Zen style clothing characteristics extraction and practice,the design of "Zen like water" series of clothing.Through the extraction of modern Zen style clothing characteristics,provide methods and ideas of Zen style clothing design for designers,to inherit and develop the Zen style clothing culture essence,has a certain reference value.