Analysis Of Package Design Of Congtai Liquor In Shaping The Cultural Brand Image

Packaging design plays an important role in the process of shaping the cultural brand.By analyzing packaging design of Congtai liquor in shaping its brand,this paper pointed out that packaging is the important vehicle in the interpretation of the brand image of Congtai liquor,and proposed suggestions for its packaging based on its cultural features,which is of practical importance for realizing the brand image of Congtai Liquor.Approaching the shaping of the cultural brand from the theoretical perspective,and based on market investigation,this paper took the packing design of Congtai Liquor as the starting point in shaping its cultural brand and integrated the two together,which,not only caters to the cultural needs of consumers,but also alters the overall design idea and the cultural appearance of the packaging design of Congtai Liquor.It also changes consumer cognition of the culture.It also analyzed the evolvement of the cultural concept,the cultural flavor and the cultural needs of the audience psychology,exposed the mutual relationship between the cultural reorientation and the packaging design of Congtai Liquor,and pointed out the advantages and disadvantages in its cultural reorientation.Then,based on its packaging design results,it analyzed the multi-cultural design and its forms,which displayed the Charming culture of its packaging design and which indicated the cultural nostalgia and the pursuit for royalty.Finally,Proposals were made concerning the cultural image of Congtai brand in its packaging in the hope to establish the cultural brand image of Congtai Liquor.