Research On The Brand Image And Product Design Of Ordos Embroidery

As a national intangible cultural heritage,Mongolian embroidery is the treasure of traditional handicraft in Inner Mongolia and occupies an important position in minority handicraft in China.Erdos embroidery is an important part of Mongolian embroidery,with distinctive features,profound cultural accumulation and high inheritance and development value.In the context of the rapid development of modern economy,traditional national handicrafts such as Ordos embroidery are facing the difficult development dilemma of inheritance and dissemination.Only by relying on the updated concept and the updated dissemination mode can we better inherit and develop traditional national handicrafts.This topic studies how to actively promote the national traditional handicraft represented by Ordos embroidery,practice the modernization transformation of traditional handicraft,and make it radiate its unique charm of resource value in the new era background,which is undoubtedly very meaningful.Based on the analysis of the development of Ordos embroidery art status and artistic features,on the basis of further analysis of the Ordos embroidery art of inheritance and promotion value,put forward by Ordos embroidery modern brand image planning and product design practice,promote the Ordos embroidery art promotion research train of thought.In the research process,the paper summarizes the brand image and creative product design principles and methods based on the promotion of Ordos embroidery art,and expounds the brand image planning and creative product design practice process and research results based on the promotion of Ordos embroidery art concept.Practice,on the basis of information system analysis and research,using the related design theory and design methods of induction and extraction of Ordos embroideries of traditional graphic design,the formation of modern visual language symbols,and applied it in HEENCHIR image and text in product design,realized the "traditional" target project practice,for example is Ordos embroidery to many of the inheritance and innovation of traditional folk handicraft use.