"Two Type Society" Under The Construction Of Ecological Research Paper Packaging Design

With the rapid development of China’s economy, great changes have taken place in people’s lifestyles and consumption concept, packaging concept has been deeply implanted in people’s daily life, the role of packaging has obvious development in concept and extension. However, the rapid development of the packaging industry, while meeting the material and spiritual needs of the people, has also produced a series of serious consequences. For example, unnecessary excessive packaging makes a large number of packaging waste, not only the waste of natural resources, but also pollutes the ecological environment. In the increasingly polluted environment, the construction of "two oriented society" is particularly important. Therefore, the ecological, environmental protection,sustainable packaging concept has become the development trend of modern packaging industry. Because of the environmental characteristics of paper material itself, it has become the first choice for ecological green packaging materials.Entering the21st century . paper packaging design has been vigorously developed, is widely used in various industries on the product packaging. However, the paper packaging in the application process, there are also some problems, such as the pursuit of more economic benefits and increase the added value of goods, packaging design in the paper there is the phenomenon of excessive packaging; paper packaging can not be with the progress of technology, material good, lack of innovative designers in the design; on ecological paper packaging, the lack of accurate market positioning. Therefore, as the packaging designer, use environmentally-friendly materials in packaging, we must first grasp the consumer psychology, understand the market marketing strategy and market positioning, on the packaging design at the same time, should actively develop creative thinking, combined with the new technology, new technology and new material design.In the first chapter of the introduction, the background of the research is described,and the status of paper food packaging at home and abroad is analyzed. The second chapter analyzes the connotation and meaning of ecological paper packaging under the construction of "two-oriented society". The third chapter puts forward the design method of ecological paper packaging under the construction of "two-oriented society". The fourth chapter takes a wheat malting as an example to do design practice.