| According to the 2015 beer industry annual report,China’s beer industry showed negative growth for the second year in a row,with forecasts that the volume of imported beer will continue to increase substantially and occupy a large part of the domestic beer market share.As consumers’ Product quality,taste,safety and freshness pay more attention,with a rich level,taste and personalized integration into the characteristics of the product more and more consumers.Craft Beer met the expectations of consumers with its high quality and mellow taste,and some predicted that Craft Beer will be the future and trend of the domestic beer market.China’s craft beer is not too late to start,but the basic self-contained system,did not form a larger brewing beer craft scale.Craft beer in China started in the 1990 s,only to promote the integration of local products on a small scale.At this time,it can only be called a beer house,not a real craft beer.Later,with the pursuit of high-quality beer and the impact from the world market,a batch of conscious brewing enterprises appeared after 2008 and developed into almost all the big cities in China.Craft beer and general industrial beer there is a big difference,reflected in the raw materials,nutritional value of flavor,preservation time;craft beer on raw material quality requirements higher than the average industrial beer.Craft beer has a rich and heavy taste,from its high concentration of wort fermentation process.Different varieties of craft beer fermentation period is different,but on the whole craft beer fermentation period is longer than ordinary industrial beer.Craft beer in the brewing process does not use any artificial additives,green and safe,therefore,resulting in shorter shelf life of craft beer.For hotels,restaurants,bars and other small and medium-sized places for the sale of beer,can be used concentrated saccharification and fermentation of craft beer technology,can effectively solve the long production cycle,low output,high operating cost. |
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