Research On Women's Fashion Color Quantification Prediction And Application

Clothing fashion color not only enhances clothing added value,but also is great important to improve the image of the product and the product market competitiveness.Clothing color prediction is very significance for clothing industry.Foreign clothing color prediction research started earlier,different countries different agencies use certain prediction method and prediction theory in this study,and made some progress.The domestic fashion color research started relatively late,and lack of relevant research experience compared with the abroad.At present domestic fashion color forecasting method is still in the exploring study phase,do not form a perfect effective fashion color prediction theory,also lack of fashion color application research.Color is the visual perception of human,using language to describe color has certain perceptual and fuzziness,accurate description of color is the premise of the analysis and forecasting fashion color.Based on the comparison among each color systems,the research used Pantone color system of clothing,with Pantone women's clothing fashion color from 2005 to 2016 as the research sample.After quantification and classification of color,the research sample was analyzed in different way.The article summarizes rule and characteristic of change of fashion color.In spring/summer fashion color,the main hue is orange,bluish violet,yellow,the main brightness is medium brightness,the main saturation is low saturation.In autumn/winter fashion color,the main hue is orange,yellow and bluish violet,the main brightness is low brightness,the main saturation is medium saturation.Fashion color has certain change in every year,the change rules of hue,brightness and saturation are different from each other,the change rules of spring/summer and autumn/winter are also unlike.The period of change characteristics of fashion color is three years.The article used random sample,the purpose is to know more about target women's attitude for fashion color and preference,this all will be reference of prediction and application of fashion color.The study selected women aged 18 to 55 who lived in large or medium cities,200 questionnaires were issued in total,and 181 questionnaires were collected back.The survey showed,the research object considered that the period of fashion color is short and influenced by external factor.The change ways of hue,brightness and saturation are different.People prefer tofashion color which is yellow,orange,red,medium brightness,medium saturation in spring/summer.But in autumn/winter,people prefer to orange,red,yellow,medium brightness,medium saturation.By combining the result of 2016 fashion color quantification prediction with rules of fashion color change and the preference of target women,the research reduced the prediction result to the specific area of color,and compared the reduction color with Pantone 2016 fashion color.The conclusion is that,the accuracy of reduction fashion color is 60% in spring/summer,and the accuracy is 80% in autumn/winter.Finally,the article analyzed the practical application of fashion color.Four of representative international female fashion brand were choose as research object,which is Chanel,Dior,Dolce&Gabbana,Versace.By collecting and analyzing the female fashion color from 2012 to2016,the research tried to find the relationship among application fashion color,Pantone fashion color and fashion color preference of target women.Than the article analyzed the relationship between the different fashion style and the actual fashion color.The survey showed,the actual female fashion color is similar to Pantone fashion color in hue and saturation,but difference in brightness,the actual female fashion is similar to the preference of target women in hue and brightness,but difference in saturation.The hue of the actual female fashion color was decided by the season theme,but the brightness and saturation were affected bu female fashion style.