"WanFuTang" Pastry Packaging Design In The Visual Culture Extension

Today,the demand for food has grown from a single low level needs to a high-quality multi-level needs.To meet the new demand,we should highly focus on the quality of products and put forward stricter package standard.A well designed package could increase product sales.After meet the high demand of consumer,package design could arouse the purchase needs of consumer.Based on the package of traditional Chinese pastry "Wan Fu Tang",the paper studied the extension of visual culture to meet consumer needs and spread Chinese culture.The paper expressed the package study in four aspects.First,we have pointed out a series of problems in the package of traditional Chinese pastry.Secondly,This paper discusses the value,principle and positioning of visual culture extension in the packaging design of "wanfutang" pastry.Thirdly,the extension of visual culture displayed national expression,history and regional characters.Finally,the package has applied the extension of visual culture in pattern,color and character style.Through the exploration of regional culture sign,the extension of visual culture has created special pastry package and expressed Chinese culture.Guided by this idea,the design of “Wan Fu Tang” package has displayed the culture of Ju county,lifted visual image,attracted more consumers and spread Chinese pastry culture.