Research On The Application Of Brand Culture In Taishan Tobacco Packaging Design

With the development of the times,people's consumption concept has undergone great changes.People's pursuit of the quality of goods is more demanding.People are more convinced of the power of the brand,the cultural connotation of the brand,and the pursuit of the quality of the goods.In the increasingly competitive cigarette market,the content of commodity competition has risen from the competition of the original quality of goods to the competition of enterprise culture and concept.Now,Tobacco has become a daily necessity for people.The brand competition in the tobacco industry is becoming increasingly serious,and the packaging as an important part of the brand has been paid more and more attention by the producers.Taishan culture,as an important part of shandong's cigarette brand culture,how to apply it to cigarette packaging design is very important in the new era.This paper expounds the source of the topic,the purpose and significance of the design and creation,it analyzes the development status of domestic cigarette packaging,discusses the social and economic value of brand culture in cigarette packaging design,and discusses the future development trend.At the same time with the methodology of art of taishan brand cigarette packaging were analyzed,and the cigarette packaging design with The Times,regional and traditional culture factorssuch as,ultimately determine the taishan cigarette packaging culture of brand positioning,has been clear about the brand culture in taishan cigarette packaging design of the application of breakthrough.The key problems in the design and creation are as follows: First,this paper summarizes and summarizes the theory and application of relevant design and evaluation of domestic and foreign brand culture in tobacco packaging,and establishes a database for the design of taishan tobacco package.Collect and arrange the existing products of taishan brand,and analyze and conclude the database of materials from the aspects of cigarette packaging graphics,text,color,processing technology,consumer groups and marketing concepts,etc.As the construction of the company's culture,it provides reference for the latecomers to design the brand cigarette packaging.Second,excavate taishan brand culture,combine the packaging decoration design,structural design and health idea to rebuild the personality and brand connotation of taishan cigarette package.