Dialect Text Visual Design And Applications In Changsha Snack Food Packaging

Changsha dialect is the carrier of regional culture of Changsha,under the background of the regional culture of Changsha formation,development and current recorded the city of Changsha,the long process of historical development,carrying the Hunan Changsha long traditional culture and customs.Regional culture and dialect differences in different regions,the research and advocacy of a regional dialect culture inconvenience in the use of dialect communication also has a lot of obstacles,non local people don't understand,and local people to the dialect writing down,also can appear many difficulties,there is no corresponding standard characters,rare words more,unable to break through the barriers of language and geographical to communication.This topic take Changsha dialect as the design object by literature research and field investigation method to search their own data and investigation,refining of Changsha regional elements in the design of the analysis,want to use a new way to preserve and display the traditional dialect."Visual culture" is the symbol of the image as its constituent elements,visual graphic styles for external manifestations of culture.One of the most prominent feature is the image of non-visual things,so that the dissemination of information more convenient,the audience can accept and understand faster.Since mankind enters the information society,by means of computer-aided design technology into the "image" of the era of a historically there has never been-the "era of pictures." The dialect word for visual design of the text translated graphics into visual representation from auditory communication,some slang created out of context in order to design a way to express.This paper wishes to new ways to retain some of the traditional things,creative design choice in Changsha,Hunan local dialect word for visual design,Hunan regional culture "of Hunan culture" as the basis,refining Changsha regionhumanistic tradition,customs and Marketplace culture visual elements,combined with diet and entertainment media image design together Changsha,Hunan local characteristics of the application in snack food packaging,building Hunan regional brand for local consumers to expand the emotional offensive,but also outwardly tourists and consumers It shows Changsha regional dialects and urban image,promote regional dialects culture Changsha,Pop culture.