The Design And Application Of Optical Illusion In Creative Gift Packaging

China as a "reciprocity" is China’s most traditional,the material civilization and spiritual civilization highly developed today,with the infiltration of western culture on Chinese culture,western festivals become more and more popular with young people.Such as Christmas Eve,Christmas,every month 14,valentine’s day...These festivals are young people’s love,the gift also along with the development of the era of more and more diversified.Novel and interesting creative gift by their love,especially for personality after 90.Visual elements are an important part of the package design,it mainly through graphic elements affects the audience’s psychological feelings.Graphic element is not subject to regional,language,such as constraints,can quickly identified by the audience.Optical illusion graphics itself is interesting,contradiction,especially the apparent movement phenomenon has strong visual illusion visual aesthetic feeling.This topic is mainly about how to apply visual illusion reasonably to creative gift packaging design research.In the era of diversified development,creative gift packaging are also constantly improve,in both packaging decoration,packaging structure and the application of packaging materials are continually improved.This topic in the application of optical illusion to creative giftpackaging design,make creative gift packaging has strong interest,from packaging visual information from the previous static into dynamic,in order to improve the audience for the product visual memory.Based on principles of visual illusion were analyzed,finding the reasonable optical illusion at the same time,using method of creative gift packaging design research method combining the optical illusion and packaging structure,design the structure of visual interest and a variety of packaging.