Children’s Toys Packaging Interesting Design Application Research

With the rapid development of the market economy, the role of the packaging of goods isno longer only contain and protect the product, but to play the role of beautification andpromotional merchandise. Packaging of goods is a silent promotional goods and consumervisual media. Not only through the packaging so that consumers know the Brand, origin,purpose, use, etc., even good packaging can "induce" consumers to buy original goods do notneed it without hesitation. Children’s toys is a special commodity, its consumers and users oftwo distinct groups, so put forward higher requirements for children’s toys in the packagingdesign.Innovative design strategies from interesting expression from a whole new perspective toexplore children’s toys packaging design, interesting difference other toy product packagingstereotyped as a significant feature, based on the children’s psychological, physiologicalthecharacteristics of, and interest will play an important factor to affect the purchasing behaviorof their toy products.Addition to children’s toys to protect children’s toys, packaging, packaging of children’stoys in toy sales also has a very important role. Today’s competitive market, each brandpackaging design creativity endless appears the problem is also seen everywhere. Interestingis an important lack of children’s toys packaging design factors were analyzed andsummarized a series of children’s psychological characteristics of the perception of the thetoys packaging design elements for children’s cognitive characteristics and consumerpsychology, this paper expand and to a series of research and analysis. Among these, the toyappearance and packaging of the product has a very important position. We want to make thetoy packaging can be "turning waste into treasure box only has protection toys also haveinteresting design features, and on this basis the design method.Starting from the theory of behavioral psychology with the peculiar behavior of the childactivities, child psychology and physiology, children, children’s toys and toy packagingdemand access to large amounts of literature, children’s psychological, physiologicalcharacteristics affect their toy productschoice.In this paper, the children in the psychological characteristics of the cognitive things,consumer characteristics starting research, looking from the outside features inherentrelationship, based on the characteristics of consumer characteristics and things commoncontact to guide interesting design toy packaging designapplication. Packaging can make children’s toys more interesting, the packaging itself fit more fitting children’s lives, can guidethe promotion of children grow up healthy and happy.