The Design And Research Of The National Cultural And Creative Products

As a product of the wave of knowledge economy, cultural and creative industries not only began to become the promote regional and national economic development of emerging industries, but also it is an important standard of a country's soft power. As the cultural and creative industry trend is sweeping the world, cultural and creative products has became the hot consumer goods. The ethnic, cultural and creative products are with unique ethnic culture based, through inheritance and innovation, production is to meet the spiritual and cultural needs of the people and consumer demand products. National cultural and creative products are national culture of mass carrier and materialized table.It is one of the manifestations of the organic integration of traditional culture and modern design.This thesis is mainly to Qinghai Tibetan Medicine Culture Museum of ethnic cultural and creative design project as practical background, research the cultural and creative product design and development. In view of the cultural and creative products, national cultural and creative products, museums, cultural and creative products, such as theoretical basis to carry on the elaboration, and combining to Qinghai Tibetan medicine culture museum design implementation process and design example analysis, summarized the ethnic cultural and creative product design concept, the existence of the value of the national cultural and creative products, finally puts forward the thinking of national cultural and creative products development. In this paper, there are four parts in total, main content of this dissertation is:The first part:basiced research. Through the analysis of the research background of this topic, research purpose, research significance, research content, method and target, aware of for the design and development of the ethnic cultural and creative products, how to respect and preserve the essence of the national culture, how to make better use of modern means to show the national culture is worthy to our study. The second part:the National Museum of cultural and creative products covered by the theory carries on combs. In defining the research scope and related concepts at the same time, the basic characteristics of cultural and creative products and drive factors of its development were analyzed, and pointed out that the development status of national cultural and creative products, focusing on analysis of Museum Cultural and creative product design has implications, and put forward the concept of cultural and creative products about the museum.The third part:Qinghai Tibetan Medicine Culture Museum of cultural and creative product design implementation process and actual case analysis. Through the understanding to the general situation of the Qinghai Tibetan Medicine Culture Museum and establish its cultural and creative product design orientation and principle, product design, formulate specific implementation process. Finally, to complete the design scheme is analyzed in detail.The fourth part:Study on ethnic cultural and creative product design concept and its practical significance. Induction of ethnic cultural and creative product design concept, put forward the historical value of cultural and creative products, economic value, cultural value, emotional value, social value and development of national cultural and creative products.Under the tendency of globalization, we must pay attention to the protection and inheritance of national culture has become this issue. Design and research of national cultural and creative products, whether it is from the perspective of product design or from the perspective of the implication of the national culture and national spirit, It is also certain practical significance. Hope to through the design practice of the carding process and experience summary of national cultural and creative product design and development to provide some reference.