| This topic specifically analyzes the problems related to the development and design of thematic cultural and creative products of the Eastern Hubei Agricultural Culture Museum.When the author visited the Eastern Hubei Agricultural Culture Museum,he found no relevant cultural and creative products in the museum.But since this year,China has issued a package of plans and policies to strengthen the inheritance and protection of agricultural cultural heritage.Therefore,it is imperative to combine cultural and creative products with the current popular cultural and creative industries.And the Eastern Hubei agricultural culture museum itself has a unique advantage-the collection of colorful agricultural culture resources.The author first analyzes,summarizes and summarizes the history and culture of the Eastern Hubei Agricultural Culture Museum,and then studies the cultural connotation characteristics of the Eastern Hubei Agricultural Culture Museum.Based on the research and analysis of the museum’s market research,the author also combs out the factors that hinder the design of the museum’s cultural and creative products.Based on the characteristics of the collection culture of the East Hubei Agricultural Culture Museum,and combined with the new carrier,the author aims to further explore the new ideas related to the development and design of the museum’s cultural and creative products.In the process of using case study,field research,literature analysis and other methods,the author sorted out that the theme of cultural and creative products of the East Hubei agricultural culture museum should take agricultural culture as the theme.And through the analysis of the results of the sampling survey in the visitors,sort out the basic data related to the visitors.The museum should establish its own brand image,develop diversified and systematic,strengthen cross-border cooperation and professional training,improve the level of customer experience and expand new media,and increase sales channels.And the agricultural culture and aesthetics in Eastern Hubei are refined to explore the design elements that can be used in the collection of cultural relics resources.Drawing on the successful design and development experience of cultural and creative products of relevant museums at home and abroad,this paper makes a detailed strategy of cultural and creative product design of Eastern Hubei Agricultural Culture Museum.From the functional,cultural,interesting,additive and other multi-level,multi angle design of cultural and creative products,so as to establish the market positioning of cultural and creative products of Eastern Hubei Agricultural Culture Museum.The feasibility of the design idea of cultural and creative products proposed in this paper is verified through the design exploration of examples. |