Research On The Information Communication Role Of The Problem For Automotive Styling Development In BQ Company

Through the communication management theory research to engineering analysis of information communication problems in BQ Company automotive styling development as the background, using the project communication management theory analysis and research. Find out the cause of the problem of the communication, according to the process optimization and reengineering theory, in combination with the practical situation of BQ company making improvement information communication process plan.Thesis on the basis of the theory of project communications, to confirm the project communication stakeholders, to indentify the scope of project communication, to build the transfer structures of communication information, to keep the communication information perfect. to establish process information communication control, And build the problem of the communication mechanism. Through the study of business process optimization and reengineering theory to analysis of enterprise value chain and the present situation of system of process planning, process description, process analysis, process optimization and reengineering, process design, optimization of communication management process. Improve the BQ company automotive styling development project in the process of internal communication efficiency, set up the mechanism of internal communication, build the bridge of the project information, Establish the problem communication management system of BQ company. So as to shorten the development cycle of BQ, it can not only win time for the subsequent engineering design, but also ensure the development of the whole vehicle. Ensure the accuracy of the information transmission in the automotive styling development, and provide a strong guarantee for the accuracy of the engineering design.Through the research of the thesis, we prove that the construction and optimization of the automotive styling development information communication management process can effectively improve the project information communication efficiency, improve the accuracy of the project internal communication, increase the accuracy of the information exchange, reduce the waste of communication time, improve the efficiency of BQ styling development, and can be used in the future development of other projects.Main contents: familiar with the development process of automotive styling, analysis of the development process of the problem of communication, in-depth study of the difficulties of communication, according to the analysis results, put forward to improve the program, contrast the result of the different planning.