| Since the national wide supports have surged the red tourism industry in recent years,the “red culture” and “red tourism” have attracted people's broad attention.With the improvement of people's living level,more and more people will choose red tourism at their leisure time to edify and purify their spirit,which promote the rapid development of red tourism industry and improve the tourism quality.However,the development of our red tourism industry has been on an unbalanced situation,especially the problem in the red tourism souvenirs market more severe.Lack of overall planning and without deep dig and extraction of red tourism resources,the market of red tourism souvenirs in our country has been seriously lagged behind.The low quality,terrible copy,little features and coarse production are all the constraints for the development of red tourism industry.Based on the above analysis and summarized the former research achievements,the paper,using the regional culture as the breakthrough point,has made detailed discussion on theinnovative design of red tourism souvenirs integrated with regional features by the research methods of literature research,case investigation and field research.Firstly,by summarizing the relative theories on regional features and red tourism souvenirs,the author has put forward the necessity of integration of regional features and red tourism souvenirs after analyzing the current problems in China's red tourism souvenirs.Then,the extract methods of regional culture symbols and the expression forms of red tourism souvenirs have been prominently explored while the principles and ways of innovation design on the integration of local feature culture symbols with the red tourism souvenirs have been pointed out.Finally,the practical research on the innovation design of Xiangtan,s red tourism souvenirs has been made,so that a valuable way of the innovation design can be offered to solve the problems in the red tourism souvenirs market. |
PDF Full Text Request