Research On Packaging Design Of Red Tourism Souvenirs In Xibaipo

Along with the arrival in knowledge-based economy ages, tour industry’s havingbecome nowadays world is new economy growth industry, develop speed is astonishing.This text for the tour trophy pack material of the usage analysis scoop out it of racecultural attribute, humanities attribute and environment attribute. The color, marking,drawings of tour trophy all have particular connotation. The tour will become nowadaysnew economic growth in the world order, therefore, the quality which makes use of thevalid means that the sense of vision inform to promote the packing design of the tourtrophy has become urgent matter of the moment. At present, red tourism in Xibaipo isdeveloping rapidly. Both the number of reception and annual sales income are showingconstantly rising trend. In contrasts, red tourism commodities of Xibaipo have notachieved timely follow-up and development, which directly cause depression of shoppingmarket of Xibaipo red tourism. The current weak and seriously backward developmentsituation of tourism commodities is very disproportionate with the extremely rich redtourism industry in Hebei Province. Therefore, the development, study and design ofXibaipo tourism commodities should be paid special attention. On one hand, it could helprevive Xibaipo tourist commodities and vigorously promote the development of Xibaipored tourism, on the other hand, it could make tourists renew tour experience thoughtourism commodities so that they can realize the education significance and value ofXibaipo red tourism.The paper is on the research of the development and packing design of Xibaipocharacteristic tourism commodities with the basis of field survey on current marketsituation of Xibaipo tourism commodities. Firstly, the author of this paper illuminates themeaning and background of related study progress between China and foreign countries.Secondly, the author this paper makes an investigation on the current market conditions ofXibaipo tourism commodities with the theoretical basis concept and classification oftourism commodities, and tries to understand the shopping psychology and demand oftourists, and then analyzes the key problems which exist in design and development ofXibaipo tourism commodities packing. Thirdly, for the sake of solving the existedproblems, this paper further clarifies the development strategies of Xibaipo tourismcommodities packing. Fourthly, this paper puts forward some principles that should be insisted on during the development and packing design characteristic tourism commoditiesfor Xibaipo. Fifthly, on the basis of analysis of culture symbols situation in Xibaipotourism commodities, this paper attempts to design and develop some packing of tourismcommodities which not only having unique red culture connotation but also having higherartistic quality and practical applicability as well as to use, keep and carry. Overall, themain purpose of writing this paper is to improve the packing design and development ofcharacteristic tourism commodities packing of Xibaipo in order to have some promotingeffect on the whole development of Xibaipo red tourism. Meanwhile, the author of thispaper also hopes to explore the path and provide reference for red tourism of HebeiProvince even the whole development tourism commodities.