Packaging Design Of Traditional Chinese Medicine Packet Based On User Experience

Traditional Chinese medicine is the treasure of human culture.With the development of Chinese medicine science,Chinese herbal medicine is once more concerned by the Chinese people.There are many successful experiences in the course of using traditional Chinese medicinal herbs.As the same time,there are some bad consumption experiences.Firstly,there are all sorts of traditional Chinese medicine pieces,which are not only difficult to identify,but also inconvenient to sell.Secondly,the decoction and taking method is not clear;thirdly,the packaging is generally simple and can not effectively protect the Chinese herbal medicine pieces.Therefore,the systematic design of Chinese herbal medicine packaging is an effective way to satisfy the patient’s sensory experience,cognitive experience and emotional experience.To understand the behavior and psychological characteristics of Chinese herbal medicine pieces through literature review and user observation.The design requirements of Chinese herbal medicine packaging were analyzed which based on the successful experience of drug packaging design at home and abroad.The packaging design of Chinese medicine small package was carried out in four aspects in the article.Firstly,color classification method is used to classify Chinese herbal medicine pieces with different medicinal properties,so as to improve the identification degree of Chinese herbal medicine package.Secondly,using the method of graphical information,to complete,clear and concise manner,provide methods,pharmaceutical compositions such as decocting Chinese herbal medicine information for patients.Third,the integrated use of packaging materials,to protect the drug and protect environment.Fourth,optimize the traditional Chinese medicine in the process of sales and consumption,make it more convenient and quick.The research is user centered,aiming to improve the user experience of Chinese herbal medicine in the process of sales and consumption.It’s carried out a systematic design of visual form and packaging structure of packaging through the rational use of paper,plastic(PE),tinplate packaging materials.To improve the safety of Chinese herbal medicine in transportation,storage,sale,consumption and packaging waste treatment,and to reduce the cognitive burden of users in the consumption of Chinese herbal medicine,and to improve the efficiency of dispensing drugs by pharmacists,and to improved the "unsanitary" " unscientific" image of Chinese herbal medicine Pieces,helps to promoting Chinese traditional medical culture.