Research On The Performance Of New Chinese Furniture Store

The new Chinese style furniture,as a kind of furniture style with Chinese traditional cultural connotation under the new times,should be consistent with the requirements of modern people on the functions,practicality and aesthetics.The new Chinese style furniture store is the carrier of the new Chinese furniture marketing,and the scene design has become the product adapting to the modern consumer psychology in the new economic times.With the new Chinese furniture store as the research object,the paper analyzed the performance of its scene design,which provides a better display of the space environment for the new Chinese furniture,but also the situational space atmosphere for consumers.This paper mainly studied the performance of scene design in the new Chinese style furniture stores,and firstly it used the literature method and inductive method to sort out the existing researches on the new Chinese furniture,furniture stores and scene design.Then it used the design principle of shopping space environment for a deep discussion on scene design of the new Chinese style furniture store,and proposed the concepts that space is the base of stores scene,color is the soul of stores scene,light environment is the foundation of the store atmosphere,and furnishings is the props of store scene.On the basis of the above analysis,the paper analyzes the culture,commodity and display attribute of the new Chinese furniture,analyzes the connotation of the new Chinese store scene based on the life form scenario and the Chinese traditional culture thought scene,summarizes the performance of the new Chinese furniture store space scene interpretation Methods and means,the scene design elements used in the theme space scene,narrative space scene,poetry environment space,show the new Chinese furniture store scene environment.Secondly,considering the new Chinese furniture store as a commercial exhibition space,the situational space environment should pay more attention to the relationship among consumers,space environment and the commodities.Therefore,the paper focused on the performance of scene design,and also analyzed the relationship between consumers and the store space from the perspective of consumer behavior,environmental psychology,arousal and stress,and found that:the scene environment of the new Chinese style furniture store will affect the consumer’s shopping behavior,and arouse the emotional memory in consumer’s deep brain,so as to make people reach the resonance of thoughts and feelings with the shopping environment and increase the economic benefits of stores.Finally,through the design of case analysis and design practice to verify the feasibility of the new design in the new store,to achieve its theoretical and practical significance.