Research On The Lighting Design Of The Furniture Store In Modern Minimalism Style

The Furniture Design is not only the matter of the product itself, but also of the wholeprocess from idea to the sale. The furniture store both provides a space for the furniture to displayin and offers a chance for the consumers to access to the product to understand them well. Insome cases, the atmosphere of the store is more influential than the product itself in the purchasedecision. Therefore, to discover the methods of creating effective lighting environment in thefurniture store is necessary.In this thesis, the conception of lighting design of the commercial environment is arousedfrom the perspective of the furniture store lighting design. After having studied many researchfrom lighting design on commercial environment, marketing, psychology of marketing,atmosphere perception and emotions, etc., the worthwhile methods of lighting design in thefurniture store is summarized, and the lighting attributes that related to the furniture store ischosen.In the64cases of32different furniture stores contained living room furniture which in themodern simple style, the chosen lighting attributes was investigated from the whole perspectiveof―human-product-environment‖and the interactions among the lighting design and factors likethe consumer's visual effect, furniture, space were explored respectively, finally the present stateof the lighting design in the furniture store was concluded from the research.In the light of the research results, this study simulated the scenes of living room of the realstore to explore the effect of the foreground lighting and background lighting on the atmosphereperception. In this study,20participants were asked to judge the different scenes with differentlighting settings by atmosphere perception words which had to be scored on a seven-point scale.By using the SPSS software, the study analyzed the correlation and differences between lightingattributes and atmosphere perceptions. Conclusions are figured out as follows:First of all, the6scenes have significant differences on the perception words―active-dull‖,―private-public‖,―warm-cold‖,―formal-informal‖; the brightness contrast of the foregroundlighting mainly affect the perception of―warm-cold‖; the brightness of the background lightingmainly affect the perception of―active-dull‖,―private-public‖,―formal-informal‖, while the colortemperature mainly affect the perception of―warm-cold‖on the same foreground lightingcondition. In the end, after summarizing and discussing the results of the experiment, the problems andthe deficiencies of the research and experiment are also stated and analyzed.