Based On The Theory Of Communication,Brand Shop Building Research

Brand shop is the modern commercial buildings under the dependences of the individual,in the modern consumer society,construction of brand shop also gradually with the development of conform to the characteristics of the brand style.This article is based on the perspective of communication studies to explore the brand shop of building research,based on the communication theory to analyze the audience and disseminator,the development and characteristics of in-depth brand shop.In the great age of the information for the media and consumer culture characteristic under the background,the design of the brand shop more should pay attention to brand concept and humanistic care,brand stores spread by building brand lifestyle and aesthetic way.In this article,1 will brand shop construction from the establishment of the subject,space atmosphere of the build,shaping of the architectural form three aspects to carry on the analysis,summarizes the brand shop design technique,the building as a medium,on the whole the spread of the building as a single activity,more attention is the influence of the audience for the brand shop.Architect through to the audience demand,pay attention to the analysis and cognitive,make brand shop building more emphasis on the design concept of the humanities.Consumer or audience through experience theme of brand shop understand the brand culture and brand concept,also can fully feel the brand shop space atmosphere.And architectural form,the use of materials,selection of structure and the design of brand image are architects through visual information make the audience or consumers to the brand shop building produces the most intuitive feelings.The theme of the brand is the most important thing for a more effective publicity and brand uniqueness,enhance brand image,to make it more attractive,and enhance the value of the brand,can be to create sublimation from material to non-material spirit world.Brand space atmosphere is endowed with rich and profound cultural connotation of brand positioning,both inside and outside the use of communication make the consumers to the brand has spiritual identity,to create the belief of the brand.And the external situation is the important of having a unique style of brand shop,in the brand's signature is striking at the same time and identification.This article discusses the image of the brand building and space design technique,solve the problem of the actual building core.Try to through the analysis process,the development of the construction of brand shop,find its influence factors,read the architecture and the integration of brand of decoding,aims to summarize to explore the starting point of brand shop building and design thinking,design attitude,related to architectural design and research work for the future reference,and the rational thinking of the architecture design.