Dongguan Shunxi Acura 4S Store Interior Design

Automobile 4S shop was gradually introduced into China from Europe after 1998.Due to its close production and marketing relationship with various automobile brand manufacturers,the overall design of 4S shop needs to meet the positioning needs of different brands and highlight brand advantages.With the progress of the times,the improvement of product performance brought by the development of science and technology,as well as the customer's demand for the car buying environment,the 4S shop needs to break the original traditional store form in the design,and use unique,scientific and diversified design methods in the field of indoor and outdoor design to meet the brand demand and improve customer satisfaction.Based on the research carrier of Dongguan Shunxi Acura automobile 4S store,the main basis of Acura automobile product features,brand VI,brand concept,and reference to the design language of some high-end automobile brands,this paper designs and studies how to build an automobile 4S store suitable for brand needs.First of all,the topic describes the research background,significance,content,framework and methods.Through the cognition of the basic concept,characteristics and development trend of the automobile 4S shop,as well as the research of the space design of the automobile 4S shop,it provides the theoretical basis for the follow-up design and application.At last,it makes a preliminary analysis of the topic combining with relevant cases.Based on the previous research and analysis,through the implementation of specific programs to meet the needs of the project design and the work of the paper is summarized.At present,the design of 4S stores of domestic brands is mostly old,which can not meet the existing brand concept and the growing demand of customers for the car purchasing environment.Through the research,let the existing 4S stores break the traditional form in the future design,create an open experience space,and create a rich and different brand characteristics consumption environment for customers.