Research On Product Design Of Heavy Duty Truck Based On Qualia Analysis

With the change of the times,we have experienced the industrial age,the information age,today we came to the era of economic experience.In the past,the lack of design for the user's thinking,has been unable to really meet the modern people increasingly on the expression of personal values and emotional desire.In order to study how to integrate into the consumer's emotional needs in the design,the concept of sensory theory into the product design concept,and eventually complete the Xu gong Group heavy card "Han Feng" second generation of design,how to design the product has Sensory characteristics,can cause the user's mind throbbing and thinking,is the purpose of this study.In this study,we first study the theoretical content of the perceptual content and study the other contents related to the theory of sensibility,such as the transmission and reception mechanism of sensory products,and the influence of modeling,brand and culture on the expression of product sensibility.Through the study of the connotation of the sensory and the general means of product evaluation,the evaluation system of the susceptible product based on the evaluation factor was established,and the sensory evaluation scale was established by the semantic difference method.Through the selection of history,the market and a variety of competitions in the design of works,through the questionnaire survey of their sense of quality assessment of the table,from the higher quality of the product obtained by experts and research methods to obtain sensory product design Commonly used in the design techniques and modeling means,and to establish a sensor product design process.Taking the second generation of Xu gong heavy truck as the material of the experiment,Xuzhou Han culture is used as the source of the design,and the metaphorical design of the metaphorical product is designed and evaluated by the perceptual evaluation system.The truck's facelift design can better meet the needs of users,allowing users to better understand the XCMG hopes to convey the product through the positive energy,and improve the Xu gong heavy truck market competitiveness.Through the study found that the study of the metaphor of the morphological design techniques and color and material in the design of the use of natural color and material,can make the product to obtain a higher emotional experience.The use of these sensory design techniques in the design can make the design better to complete the design goals,in the design process,the more the use of these design techniques,the more products can have a high susceptibility experience,but also allows users to get More spiritual touch and personal taste of expression.