The Research Of Service Platform For Regional Cultural Creative Product Design

In recent years,with the rapid development of economy and society,people's demand for spiritual culture is becoming stronger and stronger.In this context,China has also been integrated into the tide of global cultural and creative industries at the beginning of this century.Cultural creative product design combines culture and commodities organically so that products can meet the needs of product functions while enhancing the added value of products.It conforms to the trend of history,and is also an important component of the future design art development.Culture creative products can bring significant economic benefits,accordingly,as the material carrier of people's spiritual demand,the expectation of culture creative product is very high.The quality of cultural and creative products and consumers'demand is not met now,and that's the main reason of bad development of cultural and creative products market.Although the culture of creative product design method research continues to heat up in our country,the research about cultural creative product design service supply is very few,and this is the main direction of this study.This study puts forward the design and construction of the service platform for the design of regional cultural creative products,and to China's rich regional cultural resources application-oriented.By strengthening the cultural and creative products designed to promote the supply of services to enhance the overall level of cultural creative products.In the course of the study,first of all,combing the relevant theories to sort out the background of the creative product design based on regional culture,and on this basis,the necessity and possibility of building a service platform are analyzed.Carding the design process of cultural and creative products,and the target users were investigated for service needs through questionnaires and interviews.Through the research and summarization,the more urgent service demands of target users were screened out.And on this basis,formulate the main framework of service platform by combing with the cultural creative product design process,designed the service platform for the target user service needs of each module of content service.At the end of the article,taking the design and construction of Huxiang cultural creative product design service platform as an example,the relevant research results of regional cultural creative product design service platform are presented in the form of network interface.The validity of the research is preliminarily verified.This will provide reference for the service design of cultural and creative industries,and promote the development of cultural and creative industries to a certain extent.