| With the rapid development of economic globalization and in order to meet people’s growing material and cultural needs,the integration of cultural industries and tourism industries has become an inevitable trend under China’s new economic normal,and an inevitable choice to meet the public’s spiritual and cultural needs.In the context of the integration of culture and tourism,many online creative products have emerged.However,under the condition of rapid turnover of cultural and creative products,how to use urban cultural and creative products as creative carriers to inherit and protect urban culture has become a problem that this research focuses on.Qingdao is one of the most important coastal cities in China,a key node city of the New Asia-Europe Continental Bridge Economic Corridor and a strategic hub for maritime cooperation,with important geopolitical advantages.Qingdao has the innate conditions for the development of cultural and creative industries.Based on the analysis of the current situation of Qingdao’s urban cultural and creative products as well as a large number of theories and products related to cultural creativity at home and abroad,this project attempts to build a model of urban cultural and creative product development and an index system of Qingdao’s urban cultural factors,so as to systematically sort out the whole process of urban cultural and creative product design.Using the data obtained through questionnaires and other research methods,a correlation matrix is constructed to calculate the weights of cultural factors,and the explicit and implicit cultural factors are visually translated.The game board is used to build the product’s functionality and to achieve a deep cultural engagement experience.The aim of this project is to combine explicit and implicit urban culture with a creative creative product carrier,so that the urban cultural product has a unique urban cultural value,and the audience can experience the product in the process of interacting with the urban culture,thus preserving Qingdao’s urban culture in a soft way.This soft means not only responds to the needs of the times,but also creates urban cultural products with Qingdao’s unique urban culture,a strong sense of experience and a high level of participation,and deeply explores the connotation of Qingdao’s urban culture.On the other hand,this combination presents Qingdao’s cultural heritage as the second batch of historical and cultural cities in China to the audience and enhances the core competitiveness of Qingdao’s urban culture. |
