Color Application Research In Packaging Design For Children’s Stationery

As the first visual element,the color plays an important role in children’s products.With the development of the times,the packaging requirements is not only the basic protection or package,but also the color,craft and materials.This paper takes color elements as a starting point while takes children’s stationery as specific foothold,and make a research on the stationery packaging color through the analysis of functions and characteristics of children’s products packaging color.Simultaneously,combined with Child Psychology and Sales Psychology,make the color become a tightly connected carrier with "designer","product" and "consumers".Based on the packaging color of children’s products,the packaging colors of children’s stationery products are specifically applied.Starting from the market characteristics of children stationery products,this paper analyzed the unreasonableness of the packaging color of children’s stationery products,researched according to the present conditions such as the use of the color phase is too tedious;the brightness is too bright;the purity is too high;designed children’s stationery productsaccording to the children psychological analysisof different ages and consumption market.Combined with a large number of actual case,starting from the basic concept,research on children’s psychological and aesthetic characteristics.Summed up the color performance and the color matching principle pointing atthe infantstage(0-1 years),children(1-3 years old),preschool stage(3-6 years),children(6-12 years old).Thecolor of children’s stationery products can not only meet the basic purpose of packaging,can better meet the parents and children group psychological and aesthetic needs.This paper further inquired into the application regularity and development trend of the color in children’s stationery products packaging,The possible problems in the future application of color in children stationery products packaging are discussed in detail,and the future development trend is predicted reasonably,so as to provide basis for color development in children stationery product packaging design.This paper discusses the theory and design method of children’s stationery product color design,and illustrated by a large number of domestic and foreign cases.How to research the new concept of color in children’s stationery packagingcombined the needs of packaging market and culture,enrich the packaging design of children’s stationery,focus on the psychological needs and aesthetic characteristics of children。All of these is the significance of this paper.