Research On Tourism Creative Product Design For Minnan Culture

In 2010,the National Palace Museum launched the cultural and creative products "zhen zhi dao le" tape,popular in the north and south,popularization of cultural relics at the same time also brought considerable economic benefits,closer to the distance between the people and history and culture.Cultural and creative industries are creative industries as the core of the emerging industries,emphasizing the culture as the mainstay,cultural and creative products gradually become its main driving force,and tourism creative products as an important part of cultural and creative products,widely public attention,the industry began R & D design expectations from the benefit,which Quanzhou Museum authorized internship units,the culture of Fujian tourism creative product development.Based on the study of Minnan culture and tourism creative products,this paper summarizes the connotation and intangible cultural heritage of Minnan culture,and explores the cultural symbols of Minnan dialect,folk art,clan culture,folk beliefs and food culture.This paper analyzes the cases of museums,scenic areas,art derivatives and life aesthetics in tourism creative products,and points out that the tourism creative products are affected by regional culture,emotion,user resonance and product price.This paper puts forward five design elements,namely cultural heritage elements,product identification elements,product "intellectual property rights" elements,product brand influence,and so on,which are based on the design of tourism creative products in Minnan culture.Elements and products of the "practical life" elements.How to transform the meaning and characteristics of Minnan culture into the design of modern tourism creative product,and establish the design method of five creative tourism products of Minnan culture,which are the physical bionic appearance,the functional bionic of the use level,the implication of ideology,Cultural value-added method,product media value-added method.Finally,the Quanzhou Museum as the main body,to verify the design of Fujian cultural symbols design mode,the design of the home life,kitchen supplies and gaming experience of three categories of 11 products,respectively,is the name of Minnan masks,Scarves,Qin Shubao key cases,saddle ridge comb,run cake towels,puppet red wine plug,puppet hook,cultural cube,Minnan poker,Bo cake.