Research On The Development Of Culture Creative Products Of Museums

Combining the cultural characteristics of the museum with the cultural and creative industries,the product,which is developed and issued by the museum after the organic unification of the two products,is called the museum cultural creation product.And cultural and creative industry has played a significant role in the globalized economy at present.Meanwhile the museum cultural creation products inject fresh blood into the museum.However,strengthening the development of the museum cultural creative products is a new challenge and new content of the museum cultural industry development at present.Moreover,the museum has a unique collection of cultural relics and rich historical details.As an important platform for the dissemination of culture,museums are more integrated into the society and into the life of the public through the opening of the museum's product market.The enthusiasm for the development of cultural and creative products for the collection of cultural relics in our country has been warming up,which is a path of continuous exploration.Although the development level is unbalanced at present,there are some mature and classic cases.On the basis of the case study of excellent cultural innovation products such as Taipei the Palace Museum,Beijing the Palace Museum and Suzhou Museum,this paper discusses the limitations of the development of cultural innovation products in most museums in China.It is hoped that the relevant departments will put forward and carry out some more practical solutions according to the present difficulties,aiming at effectively improving the integrality and completion the museum's cultural creation product development project.Taking the research and development of Wenchuang products in Sanxingdui Museum as an example,through a large amount of literature and data,this paper analyzes and learns the cultural and aesthetic characteristics of Sanxingdui Museum in Sichuan.Furthermore,the present situation of the development of cultural relics and cultural products in Sanxingdui Museum is studied and analyzed from different angles.Then,this paper summarizes its merits and demerits,discusses and puts forward the characteristic cultural and creative products in accordance with the Sanxingdui Museum,and gives some directional guidance to the R&D of its cultural and creative products,so as to fully explore and convey the cultural heritage contained in Sanxingdui Museum as well as to realize its cultural va ue.