| With the performance of smart mobile devices continues to increase,the effect of attachment of digital technology and interactive advantage deeply into every aspect of human social life,both online and offline,the virtual world and the real world together.All kinds of cross-border blend also makes the traditional advertising communication is not sufficient to cause the attention of the user,receiving users are no longer satisfied with the simple survival needs and advertising information,and the reconstruction of user experience and user behavior change model,show the human life in active exploration.So with advertising in unceasing development and at the same time,advertising homogenization phenomenon is more and more serious,the results will lead to the loss of the user.The user experience will be reduced accordingly.Therefore,how to improve the user experience and user for the acceptance of advertising is necessary.1975-Mihaly Qikesen Micha(Csikszentmihaly)proposed the theory of flow experience,let the user is immersed in anything,have deeper user experience.With the development of time,flow experience theory began to intervene in the design field,the current study is the largest interface design and product design of these two aspects,the research on interactive advertising is still lacking,and immersion experience involved,provides a new perspective for the development of mobile terminal interactive advertising.The survey is carried out according to the new perspective.Firstly,through the study of the general development of immersive experience and mobile interactive advertising,on topics related to concepts;secondly the immersion experience factor model and the immersion experience is analyzed,and analyzed the influence factors of immersion experience interactive advertising on mobile terminal;finally based on the analysis of the application of interactive immersion experience in advertising in the mobile terminal. |
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