Research On The Application Of Mobile Advertisement Interaction Design In The Context Of New Media

With the advent of the information age,digital media-based new media as a new media platform,through a variety of gestures and forms,fast,tough penetration into the various industries and people's daily life.The rapid development of smart mobile terminals and Internet technology makes seemingly simple,compact mobile devices with unexpected features,people are increasingly dependent on these smart phones.Business and advertisers also fancy this piece of "fragrant steamed bun",smart phone has become the darling of the advertising industry.For advertisers,advertising diversification of presentation,will make the market more intense competition.In this context,attention to the user's subjective feelings,emotions,preferences,values and other aspects of the user experience more and more attention,and interactive design and user experience is inextricably linked,it can be said that the user experience is the development of interactive design to a certain stage of the product.Concerned about the interactive advertising,pay attention to the user experience has become a new value trend.This paper takes the application of mobile advertising interaction design in the context of new media as the research object,focusing on the interactive of mobile media advertising.This paper first summarizes the concepts of new media and mobile advertising,and then explains the importance of mobile advertising interaction design,the principle of interactive design and user experience.By collecting the survey data of various authoritative departments,To determine the target user base,and then through the actual research,the user groups for detailed analysis and research,to provide guidance for the follow-up design.In addition,the paper summarizes the basic points of the design of interactive mobile advertising content,and then analyzes the manifestations and interactivity of advertising from the multiple experience level on the basis of user-centered,and analyzes and summarizes the actual cases,Put forward the development countermeasures and find out the future development direction of mobile advertising interactive design.Finally,through the "lying Wuhan" H5 mobile advertising,the theory and practice linked to these studies,so that designers recognize the relationship between advertising and consumers are inseparable,all kinds of new technology research and development in the end are to Better service to people,only fully take into account the psychological characteristics of the audience and personalized needs of human design,in order to maximize the effectiveness of advertising,so that communication becomes accessible.