The Interaction Design Research Of Mall Electronic Guide Based On Mobile Terminal

With the development of market economy and the advancement of technology, the type and quantity of merchants and commodities increased dramatically. In order to fit market’s and consumer’s demands, the mall has become to be the trend of commercial activities. Due to the large area of the shopping mall and many kinds of business, guidance system has become to be an indispensable part. The guidance system combining with a mobile terminal has become an important direction on research in today’s intelligent guidance system.In this paper, we will use Guangzhou Grandview Mall as a sample target to have a user research. Also we will analysis the existing electronic guidance system and study its shortcomings. Then we will design a suit shopping center’s electronic guidance systems on mobile terminals. We will have functional requirements analysis and system design of guidance systems which is based on mobile terminal system. Then we will propose the function which can be achieved. There will be task analysis, process analysis page, complete low-fidelity prototype map and interface design, and finally achieve some of the features of the electronic guidance system.The paper contains these four elements:First, based on the analysis of current research electronic guidance system and the future research directions,this paper will propose an electronic guidance system of shopping mall. The system will be based on mobile terminal, GPS, Wifi, Bluetooth, radio frequency identification systems and two dimensional code reader system.Second, there will be a electronic guide system’s user research and user needs analysis. On the first step, we will determine the user classification, analyse the shopping process of the target users and study their behavior in a shopping center, and found impersonal part of the consumption process. Characters modeled on the system, setting goals based on characters. Making mall electronic guide system requirements according to user-defined goals in life. To analyze its shortcomings and combine user needs and technical feasibility, we will have a detailed analysis for the electronic guide system.Third, according to user needs, structural analysis as well as the system requirements, develop system use cases. Thus we may have the task analysis and page flow of guidance system.Fourth, according to user characteristics in mall, based on page flow, we will have prototyping. About the system interface colors and layout, we must consider business atmosphere and different pages for the different users’psychological characteristics.