Exploration Of Chan Creation In The Sales Department Space

The sales office has emerged as a new type of building along with the information,improvement,and maturity of the real estate marketization process.As a small building,the integrated design of the sales office carries the style,temperament,and the image of the project and becomes an important vehicle for displaying the cultural characteristics of the developer.The general demand for the sales office is no mere veneer of proper appearance and function,instead,greater attention has been given to the emotional and experiential appeal.It is known that high-end consumers pay more attention to the resonance of culture and architecture,thus,the sales office,to some extent,can be viewed as an invisible hand guiding consumers.As a commercial building,the initial emphasis of the sales office is on sales volume,the midterm attention is on high premium,and the late period goal is on the promotion of the brand.Serving as a window for consumers to understand real estate information and corporate culture,the high-end design and feature-rich exhibition of the sales office can lay a premium image and a decent price for the project.It is of vital importance for the sales office to reflect the unique personalities and cultural characteristics of a city,so as to guide the whole project on positioning,planning,and marketing,and ultimately to ensure that the project stands out from the market competition.This article focuses on the discussion of promoting sales office’s operations and sales volume through the expression of architectural and interior artistic conception.With Zen aesthetics theory in mind,we analyze the function,form,planning,and marketing of the sales office,then combine them to maximize market benefits.Through an in-depth study of the sales office,combined with the analysis of the elements and characteristics of Zen aesthetics,the functions of social,psychological and spatial aesthetics undertaken by the Zen aesthetics of the sales office are refined,and the commercial value of the sales office is summarized.Taking "Zen aesthetics" as the starting point of the design research of the sales office,this article explores the relationship between the design of the sales office and Zen aesthetics and proposes feasibility suggestions for the design method of Zen aesthetic expression in the sales office.