Research On Agriculture Information Push Based On Social Software In Jilin Province

With the development of economic globalization,the world get into the information age.Information has become the key element of social and economic development.Network information has goes deep into everywhere of society,changing the mode of businesses operate.Using information technology to transform traditional agriculture,has become an important way to improve agricultural competitiveness in the world.New media and social networking rose and Microblog and Wechat are showing a rapid development trend.Social Software provided convenience for people to communicate,contact and information request.With free social experience and the convenient information transmission,social software gained the audience's favor.Traditional media start opening WeChat public accounts to provide information services to users.Social software,which has features of simple operation,low cost,rapid transmission,are applied to the field of agriculture that will be an irresistible trend of the future of agriculture communication.Using educational technology to serve farmers is an innovative for agriculture information push.Jilin,as a major agricultural province,urgently need agricultural information support in the process of rapid agriculture development.In recent years,the level of agricultural information in Jilin Province has further improved,but in terms of agriculture information push still have some problems that effective agricultural information can not be transferred to farmers to provide information services.It's the main reason which cause the last kilometer of Agricultural Information.Starting from the way of Agricultural information push to upgrading farmers' information literacy,improving the utilization of agricultural information has very important realistic significance for agricultural informatization development.It is also an very important task for Jilin Province in the process of agricultural informatization.This study intended to meet the information needs of farmers,increase awareness of information of farmers and provide a new way to push agricultural information in Jilin.This article has three main parts.The first part is investigating information push in rural areas of Jilin,analyzing the causes that information is difficult to sent to the hands of farmers.The second part is discussing the relevance of social software and agricultural information push and investigating the social software usage of Peasant to analyze the feasibility of agricultural information push with social software.This study take an example of WeChat and creat WeChat account to provide users with reliable and timely agricultural information and consulting services platform to makeagricultural information into productivity,improve production efficiency,thereby contributing to Jilin's economic development in rural areas.