A Preliminary Study On The Business Model Of Saline-Alkaliland Management In China's Coastal Tidal Flat

China's coastal beach is rich in resources,location,a wide range of biological,comprehensive development potential for the expansion of the coastal areas of development space provides an important reserve land resources.However,due to the tidal intrusive,reclamation and other natural and human factors together,China's coastal tidal flat in the form of saline land,so most of the coastal tidal flats have not been effectively developed.In the case of serious shortage of land resources in China,the development and utilization of saline-alkali soil in the coastal tidal flat has become an urgent need for China's economic development.At present,the unit of the sea hospital has made rapid improvement of salt and alkali technology breakthroughs,the need to use this technology to take advantage of the first beach to develop salt business development,and how to optimize operations,improve performance and form a replication model,you need to systematically think about this business Business model and related implementation measures.This paper relies on the improvement of salinized alkali technology in this unit to explore the business model of salt and alkali management and development business in coastal tidal flat.First of all,with the existing research on the development of tidal flats and the development of saline land,the existing development models are summarized and analyzed,and their problems in management,environmental protection,investment and financing,development mode and so on are listed.On the basis of this,according to the three major theories of business model theory,the paper discusses the customer positioning and customer value proposition,customer problem solution,profit model and cooperative network of salt and alkali management development business,and determines the "soil restoration + ecological agriculture development" of the business model.And learn from the relevant cases,for the design of the business model to determine the follow-up development of the specific implementation of the strategy for the effectiveness of the land in the construction of ecological agriculture park,in the park in accordance with agricultural production,agricultural tourism,agricultural products,three main lines of specific projects,The formation of three-dimensional circulation of agricultural economy,to create high-end coastal areas of agricultural brands.This paper has a certain application value for the construction of business model of salt and alkali management and development business in China coastal zone.