Meaning Generation And Communication Strategy-The Left-Wing Film Lyrics Research Of China In The 1930's

1930 years is the golden age China film development. Along with the Chinese from silent to sound films, in the context of the 1930 Shanghai commercial culture developed, political extraordinary miscellaneous dangerous jungle, because the official movie lyrics review of neglect and become an important form of left-wing pioneer culture to convey the ideological ideas, undertake revolutionary propaganda, the mission of national salvation and enlightenment. In this paper, the left-wing film lyrics as the research object, focuses on the analysis of the dual structure of the ideology and business aspects of the communication strategy of the left-wing film lyrics, explores the relationship between context, lyrics and left-wing film era public aesthetic ideology, communication, understanding 1930's left wing film lyrics text connotation and deep meaning and all.Specifically, Shanghai's unique temperament and historical opportunity laid the foundation of the left-wing films produced. 1930 in the Shanghai open, inclusive, diverse business atmosphere, the revelatory criticism of revolutionary discourse of darkness gradually become a kind of fashion discourse, is willing to follow the Shanghai Volkswagen accept new things. The "nine one eight", "one two eight" after the incident, the pursuit of art popular left-wing artists to have a strong audience of the film as the basis, with the help of the review is not strict the left-wing film lyrics, leftist ideology propaganda. On the one hand, the left-wing artists use lyrics to participate in the national peril, the underlying people's miserable life and sharp ethnic conflicts show naked in front of the public, the urgency of the revolution, the lyrics of ideological construction, and in the bottom of the social workers, intellectuals, age for women to describe the object, the completion of the the main body of the interpellation revolution. On the other hand, left-wing artists use radio, newspapers and magazines, celebrity publicity, singing movement education, guide the audience, shaping the audience's taste, as in the commercial culture in the construction of new Shanghai public viewing psychology and "Horizon of expectations", strive for left-wing ideology in-depth public plays a guiding role in consciousness.In short, this article from the sociology of culture and communication perspective to discuss the 1930's left wing film lyrics, compared to previous research vision more open. This article try to explain how to use the film left wing artists lyrics as a popular form of entertainment to spread the leftist ideology, showing it in the ideological construction of complex features and communication process...