Souhu Vision Homemade Documentary Programs Research

With the development of Chinese documentary film industry, coupled with the arrival of the new media age, the network for the development of China’s documentary channel documentary industry made an indelible contribution. But it also caused a lot of problems, such as a documentary video site homogeneity, repeated piracy, copyright without the high price and profits. Sohu video launch in 2011 of the country’s first high-quality home-made documentary program files "Sohu big vision" in the fierce peer competition, not only won the affirmation of the audience, but also has a certain market, find a network bottleneck in the development of documentary channel a breakthrough. Development model "Sohu big vision" homemade documentary programs and content as the research object, you can give is the development stage of the domestic online video documentary programs provide useful inspiration and reference.First, "Sohu big vision" the background, development survey, part positioning is unique. "Sohu big vision" is Sohu video launched in 2011 "during high-speed Internet in China’s first homemade daily broadcast documentary program." This section is in good state policy, documentaries weak industrial development, web video documentary homogeneity, the new media age audience demand, resulting in the purchase of copyright under the high price of documentary background, divided into high-end user location and diversified content targeting.Second, the content "Sohu big vision" homemade documentary unique. First, the section has been aired 320 episodes were classified according to different types and analyze various types of different production characteristics. According to the characteristics of the content and form, "Sohu big vision" can be divided into five categories:First, historical documentary presents a multidimensional perspective real scene; the second is a multi-decryption humanistic documentary reveals the truth; the third is pluralistic alternative perspective to show the edges of life group documentary; four is in many ways a documentary about the culture of the rise and fall of the characters; more to parallel record hot events "behind the scenes" documentary. Secondly, this type were selected from representative aspects of the structure, the lens language, narrative methods specific analysis of the different types of documentaries.Third, "Souhu big vision" there are some problems in the development of home-made documentary programs. As a new way of development of the industry, in order to emphasize "self-made" documentary program "Souhu big vision," the main problem for the production of regulatory performance has not yet formed a single, localized audience marketing channel three. Compared to other self-development trend of network drama column, "Souhu big vision" part of a unique development mainly as follows:a wide range of marketing channels, fee-based businesses tend to improve, pay attention to the needs of the audience as the center, build brands and other columns.