The information age today, we in the face of vast amounts of data every day. On baidu, the micro letter language chat, everybody, brush, all kinds of news and advertising, to split our time instant. Combined with modern fast rhythm of life, one not careful will be overwhelmed with huge amounts of information, and understand the information in a short time has become a modern a kind of necessary survival ability. Information design for people today are not strange, all sorts of qr code, guide the view as well as public signs have been contact, it is the design of the text and data processing, is a vivid graphics language elegantly carrying information.Roland barthes, France once said "this is a historic transformation, image is no longer used to elaborate words. In the past from the meaning of the text to the image of diminishing, today there is from the meaning of the text to the image." In the 21 st century is the era of information, an era of reading pictures, a history had ever seen in the era of image as a main body language communication. With the development of computer technology and network technology, information flow, information dissemination, information processing and got the unprecedented development of information technology, presents an by means of copy machine, photoelectric as the medium, based on image morphology, characterized by imitation as way of information dissemination, and formed a kind of interdisciplinary, interdisciplinary and multidisciplinary involved in visual culture phenomenon. In real life, a lot of information through image replication technology, full of our world, information transmission is also spread by text to visual communication, from the traditional language mainly to the main image transformation.With the diversified development of the information figure design, a large number of excellent works of graphic design was put into our field of vision. Although information design is involved in the visual communication design of existing, but information of graphic design form did not form language and clear style mature theoretical system. Information expression of graphic design needs to be at the level of thinking and visual level study. As a kind of visual language to convey, this article mainly from the information expression and visual presentation of information design as the main starting point, to the user experience as the center, to review the information design of problem consciousness, creative thinking, and effectiveness of information graphic forms in visual communication design, combining with the characteristics of information graphics, logical thinking, information dissemination, etc, to prove the value of new media era information graphic design. |